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Market Insight: Kia tops US quality survey

Leader: Kia’s Sportage recorded the fewest customer complaints in its class in the latest JD Power Initial Quality Study in the US.

South Korean car brands show luxury brands a thing or two about quality

Market Insight logo23 Jun 2016


KIA has become the first non-luxury car company to top JD Power’s Initial Quality Study (IQS) in the United States for 27 years.

Its sister brand, Hyundai, also scored a podium finish, coming third in the 2016 survey of new-car buyers after placing fourth last year.

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