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Market Insight: Kia guns for 54,000 sales this year

Sales champ: Kia has already racked up more than 13,000 sales of its Cerato small car this year by pushing the $19,990 driveaway (with free auto) deal that many of its rivals have abandoned.

Kia revises 2017 sales target upwards as Cerato, Sportage push brand to new heights

Market Insight logo2 Oct 2017

By DANIEL DeGASPERI

- Kia Motors Australia (KMAu) has revised its 2017 sales forecast upwards from 48,000 to between 53,500 and 54,000 units, thanks to stronger-than-anticipated growth from key models such as the Cerato small car and Sportage mid-size SUV.

- Speaking with GoAuto at the launch of the Stinger sports sedan in Canberra last week, KMAu chief operating officer Damien Meredith nominated an aggressive year of price-focused retailing as a factor that should help tip Kia, and the new-vehicle market overall, towards another record year.

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