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Market Insight: Isuzu targets growth with two models

Two will do: Isuzu Ute says it will concentrate on its current two-vehicle line-up of D-Max and MU-X for now.

Australia’s sales potential waiting to be tapped, says Isuzu Ute International chief

Market Insight logo8 May 2017

- As the cumulative number of local sales for Isuzu Ute Australia breaks through the 100,000 barrier, its parent company’s senior management team believes there is more potential to be unlocked in the Australian market.

- Since 2008, Isuzu Ute Australia (IUA) has sold more than 80,000 examples of the D-Max 4x2 and 4x4, with the MU-X contributing almost 20,000 units since going to market in late 2013.

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