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Market Insight: How Ford lost the SUV ascendancy

On Edge: Ford’s Canadian-built Endura – called Edge in other markets – is shaping up as a niche seller rather than a Territory-style mass-market volume generator.

Ford struggles to make up for lost Territory as rivals feast on SUV sales

Market Insight logo17 Nov 2017

- Ford’s declining share of the burgeoning SUV market in Australia has hamstrung company efforts to climb back towards the top of the sales rankings.

- A decade ago, when the locally developed, locally built Territory was riding high at the top of the SUV sales rankings, Ford held a healthy 8.7 per cent share of the SUV segment – just below its overall market share of 10.3 per cent.

Click here for full story: Market Insight: How Ford lost the SUV ascendancy

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