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Market Insight: Holden targets SUV, ute sales growth

Push up: Holden is hoping the new Acadia (pictured) will help see SUVs account for at least 35 per cent of the brand’s total sales this year, up from around 30 per cent in 2018.

Holden edges away from car lines, targeting nine per cent growth in SUV/LCV sales

25 Feb 2019

-HOLDEN has forecast at least nine per cent growth in its combined SUV and ute sales this year, forecasting 70 per cent of its overall sales volume to come from the two major categories.


-The lion brand is attempting to turn around its fortunes after its sales slumped 33 per cent last year in the wake of its exit from local car manufacturing in October 2017, launching a fresh initiative last week in the form of a brand marketing campaign dubbed ‘This is how we SUV’.


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