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Market Insight: High hopes for Hyundai’s new Venue

Light beam: The sub-Kona Venue will arrive later this year and serve as Hyundai’s great hope at the entry level of the brand now that Accent stocks are running dry and no replacement light hatch is on the radar.

Hyundai to reassert itself at brand’s entry level with all-new Venue light crossover

Market Insight logo23 Apr 2019

-THE unveiling of the all-new Hyundai Venue ahead of its Australian arrival in the second half of the year heralds a significant first-time entrant for the South Korean brand as it looks to reassert itself as a dominant force at the compact end of the market.

 

-Hyundai Motor Co Australia (HMCA) has been hanging on this model for years, with the sales volume of its light-sized passenger cars eroding after the super-popular Korean-built Getz petered out in 2011 and the Indian-sourced i20 – which arrived to replace the Getz in 2010 – disappeared in 2016.


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