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Market Insight: Ford takes focus off Focus sales

Boom time: Ford is expecting more growth from the mid-size SUV segment where the just launched Escape plays.

Light and small Ford models take back seat to medium SUV class

Market Insight logo27 Feb 2017

By DANIEL DeGASPERI

- FORD Australia will shift its sales and marketing efforts towards its SUV and commercial vehicle range in 2017, with limited growth expected for the Focus small car and question marks surrounding the introduction of the next-generation Fiesta light car.

- Speaking with GoAuto at the national media launch of the Escape in Melbourne late last month, Ford Australia marketing manager Danni Winter said the company is content with the sales performance of the Focus while it investigates whether the small-car segment will continue to decline.

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