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Market Insight: Ford positive with market position

High hopes: Ford’s new higher-riding crossover-style Focus Active hatch is expected to boost sales this year, although the Blue Oval brand continues to rely heavily on the Ranger ute.

Ford expects share growth this year as sales decline runs shallower than full market

11 Jun 2019

-FORD Australia is expecting market share growth this year as the Blue Oval brand looks to hold a relatively firm position while many of its major rivals find the going tougher in a slowing economy.


-The latest industry data shows that Ford’s retail sales were in positive territory last month, its 5788 new registrations representing a 0.9 per cent increase over May last year and making it one of the few leading automotive brands with black ink next its name in the softening overall market.

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