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Market Insight: Australia second for BMW M share

M into X: BMW’s first-ever full-fat X3 M and X4 M SUVs will go on sale in the second half of this year, bolstering the current high-performance range which has the X3 M40i as the top-selling M-badged model this year.

BMW Oz flexes muscle with M cars, now at 20 per cent of total sales – and rising

Market Insight logo28 May 2019

-AUSTRALIA has risen to second in the BMW world for share of M high-performance-vehicle sales, currently standing at 20 per cent of its overall sales to the end of April with 1539 registrations – up 71 per cent on the 900 units sold over the same period last year.

 

-This includes both ‘pure M’ vehicles such as the M2, M3, M4 and M5, as well as the ever-expanding ‘M Performance’ model variants across the range that are primarily responsible for the rapid growth.


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