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Market Insight: Nissan rebuilds Navara’s position

Fightback: With Series III now entering showrooms, Nissan expects Navara’s sales performance to improve significantly as it targets almost 20,000 units this year – and plenty more further ahead – in the quest for a top-three class position.

Nissan Australia targets podium spot in utility segment as Navara Series III arrives

Market Insight logo5 Mar 2018

By TERRY MARTIN

- Nissan Australia has set a target of 1500-1600 sales a month for its new Series III Navara and has a big job ahead as it strives to return its all-important one-tonne ute to at least third position in the high-volume segment behind the market-leading Toyota HiLux and Ford Ranger.

- This expectation of a podium position is one that Nissan has shouldered for some time, and the new senior management team led by managing director Stephen Lester is banking on the latest series upgrade – among ongoing improvements and other product actions – to move the Navara up from sixth last year to third.

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