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Low margin, huge potential for Ioniq: Hyundai

Tidal wave: Hyundai Australia says momentum is building for electric vehicles, which it now offers with the Ioniq Electric (left) and will soon bolster with the Kona Electric (below).

Sales volume hard to predict but benefits clear to Hyundai with Ioniq, Kona Electric

Market Insight logo4 Dec 2018

- Hyundai claims the new Ioniq range of electrified small cars will not lose money in Australia, despite the low take-up rate of plug-in hybrid and electric vehicles in this market.
 
- After being initially offered to fleet operators, Hyundai Motor Co Australia (HMCA) has now launched the Ioniq to private buyers through its national retail network, with the full-electric version positioned as the cheapest EV for its size and specification ever offered in this market, priced from $44,990 plus on-road costs.



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