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Market Insight: Supercar sales race heats up

Super duper: McLaren sales doubled last year on the back of new model launches, including the 570GT.

Another sales record for Lamborghini, but Ferrari continues to rule supercar roost

Market Insight logo20 Mar 2017

By TIM NICHOLSON

- THE global supercar market kicked up a gear last year as Lamborghini chalked another annual sales record to inch closer to arch-rival Ferrari, while McLaren’s meteoric rise up the charts now sees it looming large in the rearview mirrors of the Raging Bull.

- Announcing financial and sales results for the 2016 fiscal/calendar year this week, Automobili Lamborghini confirmed that it hit a new annual sales highpoint of 3457 units last year, representing a seven per cent increase over 2015 (3245) and its sixth consecutive year of growth.

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