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Market Insight: Peugeot slashes unsold vehicle stockpile

Comeback trail: The new-generation 3008 mid-size SUV should help Peugeot claw back some sales, but it won’t have an impact until next year.

Selling new old stock helps Peugeot focus on getting back to 4000-unit annual sales

Market Insight logo6 Mar 2017

By BYRON MATHIOUDAKIS

- PEUGEOT Automobiles Australia (PAA) has revealed that it is close to depleting most of the aged vehicle stock that the company says profoundly undermined its sales efforts last year.

- Speaking at the recent launch of the facelifted 2008 small SUV in Sydney, PAA general manager Kai Bruesewitz said the strategy has cleared the way for next-generation models such as the 3008 medium SUV to have their best chance yet of success in the competitive Australian marketplace.

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