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Market Insight: Genesis faces biggest test yet

Pointy end: The ‘New York Concept’ previews the 2017 Genesis G70 that will take on the Mercedes C-Class, BMW 3 Series, Audi A4 and others in the all-important mid-size prestige segment.

2017 Genesis G70 to test market acceptance in Australia for a Korean luxury brand

Market Insight logo29 Mar 2016

By TERRY MARTIN

- After demonstrating its credentials with the standalone Genesis large sedan and the recently launched G90 limousine, Hyundai Motor Company is now moving into the high-volume but ultra-competitive mid-size prestige sedan segment with the forthcoming all-new G70 series.

- HMCA is not prepared to put numbers on the table for anticipated sales once the G70 reaches the market, but this is the biggest-selling class for prestige vehicles in Australia – across all passenger car segments as well as SUVs.

Click here for full story: Genesis faces biggest test yet

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