News - Market Insight - Market Insight 2018
Low margin, huge potential for Ioniq: Hyundai
Sales volume hard to predict but benefits clear to Hyundai with Ioniq, Kona Electric
4 Dec 2018
- Hyundai claims the new Ioniq range of electrified small cars will not lose money in Australia, despite the low take-up rate of plug-in hybrid and electric vehicles in this market.
- After being initially offered to fleet operators, Hyundai Motor Co Australia (HMCA) has now launched the Ioniq to private buyers through its national retail network, with the full-electric version positioned as the cheapest EV for its size and specification ever offered in this market, priced from $44,990 plus on-road costs.
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