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News - Market Insight - Market Insight 2017

Jaguar laments showroom deals at top end

Middle child: Showroom deals, as well as the shift to SUVs, have impacted sales of the premium sedans such as the Jaguar XE and XF, according to JLR Australia boss Matthew Wiesner.

JLR chief takes issue with ‘trading behaviour’ of rivals with medium, large sedans

16 Aug 2017

- Jaguar Land Rover (JLR) Australia managing director Matthew Wiesner has taken issue with the “trading behaviour” of rival premium brands in the medium and large passenger car market segments, admitting that the British marque is unable to cut prices or offer ultra-competitive deals on its Jaguar XE and XF sedans to the same extent.

- Speaking with GoAuto at the national media reveal of the Range Rover Velar in Sydney last week, Mr Wiesner said it was difficult to gauge the true extent of the market shift from passenger cars to SUVs as well as the “true selling price” and actual demand for premium mid-size and large sedans in the current environment.

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