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Honda eyes 50,000 sales in 2017

Civic standard: Mercedes is breathing down Honda’s neck in the battle for a top-10 placing, but the Japanese car-maker says it will change up a gear and draw out its lead in 2017 with more fresh models.

Steady growth for Honda to keep Mercedes at bay and maintain it top-10 status

Market Insight logo23 May 2016

- Honda’s position as one of Australia’s top-10 best-selling brands is under threat from prestige marque Mercedes-Benz, but the Japanese brand says that with a forecast of 50,000 sales for 2017, it will secure its seat in the exclusive club ahead of the German marque.

- The welcome growth is being partly fuelled by the arrival of the company’s first compact crossover contender last year, with the HR-V spiking annual figures thanks to 10,899 additional registrations, while the arrival of a tenth-generation Civic is expected to continue the upward trend, the company it says.

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