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Big guns come out firing in premium mid-size class

Loyalty rewards: As a one-time segment leader, the BMW 3 Series has built up a strong following in Australia over many years, and this new fourth generation should help regain ground lost to Mercedes’ C-Class.

All-new BMW 3 Series, Mercedes C-Class overhaul set to boost struggling segment

Market Insight logo8 Oct 2018

- The two big guns in the volume-selling premium mid-size sedan and wagon market – the Mercedes-Benz C-Class and BMW 3 Series – have come out firing in the past week with significant new models that put renewed emphasis on a key segment that is shrinking as buyers migrate to the SUV sector.
 
- Mercedes has just introduced a major overhaul for its segment-crushing C-Class, arriving here four years after the fourth-generation W205 series was launched and standing as the most extensive mid-cycle update ever for what has long been the biggest-selling model for the market-leading luxury brand – until this year, that is. 



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