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Lexus signs up Kylie Minogue for UK CT200h launch
Aussie singer to appear in UK Lexus CT200h ads but not confirmed for local campaign
28 Jan 2011
AUSTRALIAN superstar Kylie Minogue has linked up with Japanese luxury car brand Lexus to promote the CT200h hybrid hatch ahead of its impending UK launch.
The diminutive singer will take part in a British publicity and marketing campaign dubbed Quiet Revolution, including appearances in television and print advertisements for the smallest Lexus.
As part of the deal, she will receive her own “personally specified” CT200h.
Lexus will also be lead sponsor of Kylie’s 2011 Aphrodite – Les Folies UK tour, which it claims is “destined to be one of the most visually spectacular and technically complex shows ever staged in the UK”.
In a statement, Ms Minogue said: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution.”
Left: Lexus CT200h Celebrity Challenge race car.
Given Kylie's Australian providence, Lexus Australia PR manager Tyson Bowen said the company was “looking into” involving her in the car’s local launch, but added that before this week’s announcement, the British branch had been secretive about her participation.
Due to a clash with Kylie’s aforementioned UK tour, she has ruled out participation in the Celebrity Challenge race, for which Lexus will provide 30 identical CT200h hatches and will take place during the Australian Formula 1 Grand Prix at Albert Park in Melbourne on March 24-27.
Production of the Toyota Prius-based, hybrid-only CT200h has already begun, and it will be priced from under $50,000 when it is launched in Australia at the end of March.
As GoAuto has reported, Australian-delivered CTs are expected return fuel consumption of about 4.1L/100km and CO2 emissions of 96g/km.
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