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Hur era begins at Kia Australia

Bigger than Ben-Hur: Woong Hur (left) will take the top job at Kia Australia after Sang-Hyun Cho’s direction nearly doubled the brand’s yearly sales after just four years.

Sang-Hyun Cho hands Kia Australia reigns to former Kia Germany boss Woong Hur

21 Dec 2017

- Kia Motors Australia (KMAu) has appointed a new president and CEO, replacing outgoing Sang-Hyun (SH) Cho after four years in the top job with Woong Hur.

- Mr Hur moves from his current role as the head of Kia Motors Germany – a position he held for two years – and prior to that, was the executive director at Kia Motors Russia from 2013 to 2016.

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