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JLR trials unique recruitment method

Virtual reality: Users of the Gorillaz app can learn about the Jaguar I-Pace and the benefits of EV technology before attempting to solve a series of code-based puzzles.

Jaguar Land Rover collaborates with musicians to attract engineering talent

20 Jun 2017

- Jaguar Land Rover (JLR) has collaborated with virtual music group Gorillaz in an attempt to discover a new generation of software and electrical engineering talent through via a code-breaking challenge in the Gorillaz app.

- The initiative aims to recruit more than 1000 electronic and software engineers to JLR, expanding to 5000 recruits by the end of the year.

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