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Hyundai poaches top VW designer for China

Strongman: Hyundai has lured Simon Loasby from Volkswagen to strengthen the South Korean brand’s design capability in the all-important Chinese market.

Former VW China design boss Simon Loasby named head of Hyundai China Design

8 Jun 2017

- Hyundai Motor Group has named experienced Volkswagen Group designer Simon Loasby as its new head of design for the Chinese market.

- No stranger to the world’s biggest car market, Mr Loasby has some 25 years’ experience – including a decade in China – that the South Korean auto giant is expecting him to apply in order to “ensure continuity of Hyundai Motor’s global design language, in addition to developing strategic localised models for the Chinese market”.

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