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Hyundai establishes new hi-po and motorsport division

N follows M: Hyundai has recruited Thomas Schemera from BMW, where he previously headed the M division for the Americas.

Former BMW exec Thomas Schemera to head new Hyundai performance division

2 Mar 2018

- Hyundai has announced the creation of its new high-performance vehicle & motorsport division, which will be headed by former BMW executive Thomas Schemera.

- The new division has been created to streamline Hyundai’s strategy, product planning, sales and marketing capabilities for its high-performance vehicle operations, and is designed to maximise cooperation between headquarters and the company’s motorsport arm.

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