News - Hyundai
Hyundai considering lifestyle stores
Seoul Motorstudio-style Hyundai mall shops could spring up Down Under
22 Feb 2017
By DANIEL GARDNER in SEOUL
- HYUNDAI’S razor-sharp, six-storey Motorstudio in the heart of South Korea’s capital could be paving the way for smaller fragment lifestyle stores in Australia, with the car-maker assessing the potential for shopping mall retail spaces among other brand-boosting options.
- The extensive multi-storey facility in Seoul is packed with Hyundai hardware and interaction points for Hyundai fans, but is not a retail outlet for the car-maker, instead serving as a church for the South Korean company where customers can celebrate the country’s largest auto entity.
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