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Holden launches plan to keep service clients

Retention: The new Service Price Guarantee allows Holden dealers to outpoint non-Holden quotes, thus keeping their profitable service clientele.

Innovative price-beating service plan to help Holden dealers retain service customer

Holden logo12 Feb 2013

HOLDEN has introduced an innovative servicing plan designed to ensure customers get their new car serviced at approved dealers, rather than independent or rival repairers.

The Holden Wise Service Price Guarantee will allow Holden dealers to not only match any comparable quote from a rival repairer for the first six scheduled services, but also beat it by 10 per cent.

From today, customers can present a comparable quote from a non-Holden service provider to their nearest Holden Service Centre, and once the dealer confirms the quote is ‘like for like’, any appropriate discount will be applied.

Top-selling Holden models including Commodore, Cruze, Barina, Captiva and Colorado are all covered by the new service plan.

The offer will apply to the first six Holden standard scheduled handbook services, for vehicles within 3000km or 90 days of the scheduled handbook service.

However, the quoted service provider must be located within a 10km radius of the dealer to which the customer takes their claim.

The new servicing plan complements Holden’s existing three-year/60,000km capped-price servicing service.

The plan does not apply to quoted prices from mobile mechanics, tyres, tyre fitting, wheel balancing and wheel alignment or fleet, government and rental vehicles.

Holden director of customer service and retention Narelle Stack said the guarantee would offer customers extra peace of mind.

“Holden has one of the largest dealer networks in the country and we are confident that our Holden Service Centres will deliver a competitive standard of service and value to our customers,” she said.

“The program has the potential to offer great savings and will ensure the long term reliability and safety of our vehicles as they are serviced to the highest possible standard using Holden approved parts and factory trained technicians.

“The HoldenWise Service Price Guarantee is a part of a suite of initiatives we’re developing to ensure our customers have a positive and rewarding experience with Holden throughout the purchase lifecycle, which will ensure they come back again and again.”

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