News - Holden
Holden fills top marketing role
Canadian-born GM executive to take charge of Holden marketing transformation
23 Nov 2016
- GM Holden has appointed Canadian-born Mark Harland as its executive director marketing, filling the vacancy left by Geraldine Davys when she returned to her previous role at iSelect in July after just 15 months in the Holden job.
- The appointment of Mr Harland – who says he grew up in automotive dealerships – comes at a critical time for Holden which is in the process of reinventing itself as full-line vehicle importer with the closure of its Australian assembly plant in late 2017.
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