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Holden fills top marketing role

Heading south: Singapore-based GM International sales and marketing executive Mark Harland is set to take over Holden marketing as it makes the switch from local manufacturer to importer.

Canadian-born GM executive to take charge of Holden marketing transformation

23 Nov 2016

- GM Holden has appointed Canadian-born Mark Harland as its executive director marketing, filling the vacancy left by Geraldine Davys when she returned to her previous role at iSelect in July after just 15 months in the Holden job.

- The appointment of Mr Harland – who says he grew up in automotive dealerships – comes at a critical time for Holden which is in the process of reinventing itself as full-line vehicle importer with the closure of its Australian assembly plant in late 2017.

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