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Toyota NA promotes marketing exec to vice-president

Moving up: Lisa Materazzo has been appointed Toyota North America marketing vice-president.

New Toyota North America marketing boss inherits $1.93b annual ad spend

13 Jan 2021

TOYOTA North America has promoted its longtime marketing executive, Lisa Materazzo, to group marketing vice-president.

 

Ms Materazzo, who succeeds 32-year Toyota veteran Ed Laukes, was previously vice-president of Lexus marketing, and has held leadership roles at Toyota in marketing, media strategy and digital engagement.

 

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