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Senior car industry PR moves

Moving on: Kevin Hepworth is leaving Kia Motors Australia after what he describes as “10 exciting, challenging and rewarding years”.

Heads of corporate comms at Kia, Mitsubishi depart amid various auto PR moves

28 Jul 2020

KIA Motors Australia (KMAu) general manager of media and corporate communications Kevin Hepworth will leave the company on July 31 after leading the South Korean car-maker’s local public relations department for the past 10 years.

 

Mr Hepworth’s departure is one of several senior automotive public relations moves taking place in recent weeks.

 

Among them, head of corporate communications and government relations at Mitsubishi Motors Australia Limited (MMAL), Karl Gehling, recently left the Adelaide-based company after almost four years in the role.

 

Mr Gehling was previously general manager of communications for Volkswagen Group Australia in Sydney, a position he held for almost eight years.

 

Earlier he served for a similar period with Nissan Australia, primarily managing media relations for both Nissan and Renault.

 

MMAL has confirmed that media communications specialist Jessica Eastick will also leave the company at the end of this month, similarly after almost four years with the Japanese brand.

 

MMAL public relations manager Catherine Humphreys-Scott, who joined company in March last year after senior roles at the RAA, now has responsibility for corporate communications, government relations and corporate social responsibility.

 

At Kia, Mr Hepworth, who moved into PR with KMAu after many years as a senior motoring journalist and editor, indicated there would be further changes ahead in terms of KMAu’s Sydney-based PR department’s structure.

 

However, other core members of the team will continue, namely media and corporate communications manager Alyson MacDonald, and media and corporate comms co-ordinators Alicia Howard and Eve Lauter.

 

Meanwhile, Nissan Australia has announced the appointment of David Adams as senior manager of corporate communications, filling the Melbourne-based position made vacant when Tony Mee left late last year.

 

Officially starting on August 3, Mr Adams has spent the past eight years with Aston Martin in the UK, most recently as product and motorsport press officer. He previously worked for Vauxhall as a product PR assistant.

 

Over at Mazda, former BMW Group Australia product communications manager Adam Davis has joined the company as senior public relations specialist.

 

Mr Davis arrives at Melbourne-based Mazda as PR specialist Amy O’Brien takes 12 months’ maternity leave and will manage the department (under marketing director Alastair Doak) until senior manager of public relations and corporate communications Sonia Singh returns from maternity leave in November.

 

Over the past 12 months, Mr Davis has worked as Alpina Automobiles Australia’s brand engagement manager and as a consultant to the industry, while also remaining heavily involved in the charity he co-founded, Drive Against Depression.

 

Mark Flintoft, who was employed on a contract basis for Mazda as senior manager of PR and corporate communications, has left the company.


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