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Bill Peffer heads to Maserati

Quick shift: Bill Peffer spent one week as COO of Kia Motors America before moving to Maserati.

Former Nissan Australia boss named head of Maserati North America

21 Jan 2021

MASERATI has named former Nissan Australia CEO Bill Peffer as CEO of Maserati North America.


He comes to Maserati after spending only one week in the position of COO and executive vice-president of Kia Motors America.


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