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Audi’s new marketing head is Nick Reid

Track record: Reid comes to Audi after successful marketing campaigns for Volkswagen Commercial Vehicles.

Reid heads up Audi marketing, ending six-month vacancy following Warburton departure

27 Jan 2022

AUDI Australia has appointed Nick Reid as general manager of marketing, leading the brand’s marketing communications, customer marketing, digital and product planning functions.


He takes on the role after Audi Australia director and Volkswagen Group Australia managing director Paul Sansom acted in a caretaker role since July 2021. The position was previously held by Nikki Warburton.


Mr Reid was previously in charge of marketing and product planning at Volkswagen Commercial Vehicles. He has been with Volkswagen in various roles since 2013, when he joined from Kia. Previously, he held product planning roles at Honda and Peugeot.



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