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China’s FAW lures ex-Rolls-Royce chief designer

Noble one: FAW aims to reposition Hongqi as a ‘new noble brand’ that is internationally renowned, and has secured the services of Giles Taylor to oversee its design operations.

Former Rolls, Jag design chief Giles Taylor to take Hongqi luxury brand into new era

General News logo14 Sep 2018

- Former Rolls-Royce design director Giles Taylor has joined China’s FAW Group as global vice-president of design and chief creative officer.

 

- Mr Taylor will be based in Munich, Germany, where he will help set up a new advanced design centre for the company, housing a “globalised high-end design team” that will principally undertake project work for FAW’s luxury brand Hongqi.



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