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New strategy role for Audi in US

Strictly business: Sara Whiffen will help form Audi's business strategy in the US.

Mobility solutions drives Audi to appoint specialist for new strategies

14 Dec 2020

AUDI of America has appointed Sara Whiffen as vice-president of strategy and new business, responsible for driving forward the region’s business strategy and supporting overall global strategic objectives.


Ms Whiffen has more than 20 years of business strategy experience. She was previously founder and CEO of Rohvi, a data-driven tech startup enabling mid-tier luxury and above fashion retailers to engage customers through strategic and sustainable trade-in programs.


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