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New GM for Mini, BMW recruits new retail boss

Strategies: Long-term sales and marketing plans are key to growth for Mini and BMW in Australia and New Zealand as Matt Schmidt (left) and Brett Waudby (below) shift roles.

BMW, Mini brands appoint execs as game plan moves toward EVs and PHEVs

5 Jul 2021

MINI Australia and New Zealand has appointed Matt Schmidt as its new general manager, succeeding Brett Waudby who becomes the head of retail network for BMW in Australia.


Mr Schmidt, who has been part of BMW Group Australia’s management team for the past 17 years, was previously national BMW sales manager for operations and planning.


He has previously been sales manager of BMW Special Vehicles and worked in marketing communications roles for BMW and Mini.


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