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McLaren promotes Biggs

Supercar: McLaren’s Asia-Pacific marketing and sales chief George Biggs shifts up to a new directorship position.

Major role for supercar brand McLaren’s former Asia-Pacific boss George Biggs

12 Jul 2021

MCLAREN Automotive has promoted its former Asia-Pacific region managing director of sales and marketing to the position of commercial executive director.


George Biggs now assumes responsibility for global sales and operations, and oversees the company’s bespoke division, McLaren Special Operations (MSO) as well as the McLaren aftersales business.


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