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McLaren promotes Biggs
Major role for supercar brand McLaren’s former Asia-Pacific boss George Biggs
12 Jul 2021
By NEIL DOWLING
MCLAREN Automotive has promoted its former Asia-Pacific region managing director of sales and marketing to the position of commercial executive director.
George Biggs now assumes responsibility for global sales and operations, and oversees the company’s bespoke division, McLaren Special Operations (MSO) as well as the McLaren aftersales business.
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