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Dealerships encouraged to hire more women
Leading consultant says women are put off working in male-dominated dealerships
16 Sep 2016
By IAN PORTER
- A sales force that includes women can generate more sales, but women are often deterred by the culture in automotive retailing, according to a leading automotive retail consultant.
- CMS Strategic Automotive Advisors director Yvonne Bowyer told the AAADA National Convention that this means dealerships cannot reach their full sales potential until principals take action to change management policies and encourage changes in what are often male-dominated workplace cultures.
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