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BMW appoints Nielsen as new Asia boss

Experienced: BMW takes on experienced world market executive Lars Nielsen to manage South-East Asia’s 14 diverse markets.

Lars Nielsen takes charge of BMW in busy South-East Asian markets

2 Aug 2021

BMW AG has appointed Lars Nielsen as managing director of BMW Group Asia, effective as of September 1, 2021.


Mr Nielsen is currently the director of sales and marketing at BMW Group Middle East, a position he has held for the past two and a half years.


He has been working with BMW Group since 2008, beginning his career with the company as director of sales for BMW Group Denmark in Copenhagen.


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