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BMW appoints McLean as marketing boss

Tech savvy: Incoming BMW Australia general manager of marketing Alex McLean oversaw a new digital strategy and the launch of online sales during his time with Mini.

Alex McLean joins BMW Australia from Mini as Tony Sesto departs after 12-year stint

13 Jan 2022

BMW Australia has appointed Alex McLean as its new general manager of BMW marketing.


Mr McLean has worked for BMW Group Australia since 2013. During this time, he has served in several senior marketing roles for the Mini brand that included retail marketing specialist, CRM and digital marketing manager.


His most recent role was head of Mini marketing across both Australia and New Zealand, which under his leadership, transformed its digital strategy and customer journey, resulting in the first online vehicle sales for BMW Group in Australia. 



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