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Apple picks from BMW’s tree

i to i: Ulrich Kranz was part of the team responsible for BMW’s i3 and i8 electrified cars and moves to the company that makes the iPhone, iPad and iMac.

Former BMW EV specialist heads to Apple’s new electric car division

14 Jun 2021

APPLE has appointed former BMW senior electric car executive Ulrich Kranz to help with its drive into the EV market.


Most recently CEO of autonomous car developer Canoo, Mr Kranz worked at BMW for 30 years and was senior vice-president of the Munich marque’s division that developed the i3 and i8 cars.


Mr Kranz left BMW in 2016 and became chief technology officer at EV startup Faraday Future before leaving after three months to co-found Canoo.


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