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Ford opens Australia’s first Quick Lane

Ford’s own tyre and car servicing centre up and running in Melbourne pilot scheme

16 Dec 2019

FORD has opened its first Quick Lane Tyre and Auto Centre in Australia – in Hoppers Crossing, Victoria – which promises affordable and versatile while-you-wait car servicing.

 

Already a success overseas, Quick Lane was established in 1997 by Ford Motor Company in the United States as a pilot program which quickly took off, with more than 1100 service centres now operating around the world.

 

Quick Lane Australia general manager Tim Bill said the company had a detailed growth plan for Australia, with Melbourne to be the epicentre of the network which operates independently of its dealerships and can handle vehicles from a variety of brands – not just those with a Blue Oval badge.

 

“Quick Lane will first be established in Melbourne, with the pilot store in Hoppers Crossing to be followed by stores in other parts the city,” he said.

 

“We’re in discussions with a number of potential franchisees and the momentum has increased since the opening of the first store.

 

“Its point of difference is quality service delivery at a value price position, providing while-you-wait light vehicle servicing and repairs.”

 

Despite being owned by Ford, Quick Lane says it caters for virtually any make and model and can cover almost any mechanical issue.

 

“The Quick Lane approach is open and consultative – making recommendations for what needs to be done, so that customers can be in control of planning for their vehicle’s current and future maintenance needs,” Mr Bill said.

 

“As a customer you’ll always know what you’re getting with Quick Lane’s transparent and often menu-priced approach.”


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