News - Ford
Ford caps service costs
Ford Australia lures customers back to dealerships with capped-price servicing
18 Jul 2011
FORD Australia has introduced capped-price servicing to make it more attractive for customers to have their cars serviced at authorised Ford dealerships.
The ‘myFord Capped Price Servicing’ is available for Ford vehicles built from 2007 and for a period of up to six years or 105,000km, whichever occurs first.
Although essentially designed for private customers, Ford said its new program also offers 12 months roadside assistance for retail and small business customers for eligible vehicles.
Ford said the program means its owners will know with certainty the maximum amount they will pay from one logbook service to the next. Prices and other information are available online at www.ford.com.au/myfordcps.
Eligible vehicles include Fiesta WQ, WS and WT, Focus (LS to LVII), Mondeo MA, MB and MC, all BF and FG model Falcons including FPV models, Escape ZD and ZC, JH Econovan, SY-series Territory, PJ and PK Ranger, and VM-series Transit.
Ford Australia Customer Service Division general manager Stephen Kruk said Ford worked closely with its national dealer network to develop the program, which he believes fits well with the company’s overall ‘Feel the Difference’ brand message.
“The service industry is changing at a rapid pace and more manufacturers are embracing the concept of capped price servicing,” said Mr Kruk.
“To reinforce the value of trust, customers now expect this level of certainty from our dealers.
“Ford dealers use genuine Ford parts as part of the logbook service and only Ford dealers use Ford-designed diagnostic equipment, and have technicians who undertake training from Ford Motor Company specifically designed for Ford vehicles. All of this is designed to build certainty and trust.
“Imagine not having a full service history when it came to trade-in time? With our system, once your service record is entered into the Ford computer system, our customers – and any future Ford customer buying that vehicle – will have peace of mind that Ford has a log of the vehicle’s service history.”
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