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Ford rethinks global product planning operations

Top gun: Jim Baumbick is no stranger to the Australian-based Asia-Pacific product development operations, serving most recently as the global product planning boss and earlier working as engineering director for this region.

Baumbick leads Ford’s new ‘enterprise global product line management’ organisation

Ford logo7 Sep 2018

- Ford Motor Company has restructured its global product planning and strategy operations, establishing 10 separate product line management teams as it aims to “better meet emerging customer needs, drive top-line growth and maximise returns”.
 
- The new division will be overseen by Jim Baumbick, who retains his current responsibilities as head of global product planning but now becomes vice-president of the enterprise product line management (EPLM) organisation. 



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