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Dodge insurance policy
Dodge lures buyers with two years of free insurance cover on its range
4 Jul 2007
A FREE insurance deal is being used to lure customers to the Dodge brand in Australia.
Chrysler Group Australia announced the new two-year free insurance deal at last week’s launch of the Nitro, having finalised the details just hours before.
The free cover applies to the Nitro, the Caliber and the new Avenger sedan which arrives next month.
The comprehensive insurance is underwritten by QBE and is available to all customers who hold a valid drivers licence, regardless of their motor insurance rating.
It features a $450 excess and Dodge said the cover is worth up to $3600 over the two years.
Chrysler Group Australia sales manager Brad Fitzsimons said the free insurance deal was especially aimed at attracting young people to the American brand.
From top: Caliber and the forthcoming Avenger sedan (below).
“In some parts of Australia, for example Sydney, the premiums are enormous.
It’s also a really big burden for young people, especially with those under 30. Insurance companies make the bar pretty high to jump over,” Mr Fitzsimons said.
“We want to attract a young people to this car and this is a way to take that burden off them.”
Mr Fitzsimons said the free insurance deal was more attractive than simply offering a discount on the purchase price.
“We think the vehicle (price) is right where it needs to be in terms of the market,” he said of the Nitro.
“Insurance is one of those things that is always in the back of your mind.”
He said that potential customers would value the cover.
“They get their insurance bill every year, so they know fully the cost of insurance,” he said.
Chrysler Group said that it had no plans to expand the free insurance offer across its Chrysler and Jeep brands, but may reconsider depending on the success of the Dodge program.
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