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New global CEOs for Citroen and DS

Step up: Vincent Cobee and Beatrice Foucher both held high-level positions at PSA’s arch-rival Renault-Nissan and, upon joining PSA last year, were most recently serving as deputy CEO of Citroen and DS respectively.

Former Renault-Nissan-Mitsubishi execs take reins at rival PSA’s Citroen, DS brands

16 Jan 2020

PSA Group chairman of the managing board Carlos Tavares has appointed two former Renault-Nissan-Mitsubishi Alliance executives – Vincent Cobee and Beatrice Foucher – to head its Citroen and DS brands respectively.


Fresh from sealing a deal last month to merge with Fiat Chrysler Automobiles (FCA), Mr Tavares has moved quickly to reorganise the global senior management team steering two of its three French brands and to review their position within what will become a massive 14-brand conglomerate.


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