GO
GoAutoLogo
MENU

Make / Model Search

New models - Suzuki - Swift

Suzuki makes Swift move to Thailand

Thai take-away: The popular Suzuki Swift has a new source and some new features.

Australia now sources Suzuki Swift from Thailand not Japan, but it’s no cheaper

10 Apr 2013

SUZUKI has shifted production of its most popular car, the Swift, from Japan to a sophisticated new facility in Thailand’s Rayong province.

But despite the move to a more cost-effective source – Thailand has lower labour costs and a free-trade agreement with Australia – Suzuki has found no room to cut the price.

Instead of trimming the bottom line, Suzuki has added extra features – at least to the mid-range GL and higher-specified GLX variants.

The GL gets cruise control and Bluetooth (in return for a $300 price increase to $16,990 plus on-road costs), while the $18,990 GLX gets cruise control.

Meanwhile the entry level GA variant gets no extra features, but like the GLX, keeps the same starting price as before ($15,990).

The shift to Thai sourcing has long been predicted – the new $250 million facility opened last year – and could potentially be the source of other future Suzuki models down the track.

Suzuki’s decision to send production away from its Japanese base comes at the same time as its home government continues to devalue the yen in order to make domestic manufacturing more viable against lower-cost countries in the Asia Pacific region.

But the move is part of a wider diversification strategy, with the company also producing vehicles in China, Indonesia, Hungary and India – the latter being the home of the Australian-market Alto.

Suzuki Automobile Australia general manager Tony Devers said the company’s local arm was impressed by the standards at the new plant.

“We’ve conducted several inspections of the plant and the product and come away extremely impressed by the quality,” he said.

“It’s indicative of Suzuki’s obsession with quality control. We have numerous global factories... and the vehicles are all made to the same standards, irrespective of where they are produced.”

Thailand was the second largest source of cars sold in Australia in 2012, behind Japan. 171,878 new vehicles sold here last year were Thai-made, more than South Korea and – most pertinently – more than the three home-grown local manufacturers managed.

The Thai Swift is now is in dealers now. The flagship $23,990 Swift Sport warm hatch will continue to be made in Japan.

2013 Suzuki Swift*
GA$15,990
GA (a)$17,990
GL$16,990 (+$300)
GL (a)$18,990 (+$300)
GLX$18,990
GLX (a)$20,990
* Plus on-road costs

The Road to Recovery podcast series


Read more

GoAuto can help you buy a new Swift

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Suzuki models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here