New models - Peugeot - 508
Driveaway pricing for Peugeot 508 diesel
Peugeot 508 diesel range kicks off from $44,990 driveaway until November 31
13 Oct 2015
PEUGEOT has put an even finer point on its 508 large sedan and wagon range pricing, with all diesels now driveaway until November 31.
Until now, most affordable Allure HDi was the only variant offered with driveaway pricing, but its wagon cousin and more performance focused GT HDi sedan and Touring have joined the deal.
The Touring version of the Allure HDi now costs $47,990, while the GT HDi has a driveaway asking price of $59,990 or $62,990 for the range-topping Touring.
Peugeot's 508 range-entry 1.6-litre petrol Active is now the only variant priced before on-road costs with a $37,990 ticket.
Peugeot says that when taking into account current New South Wales on-road costs, customers can expect to save almost $6000 on Allure variants, while the driveaway pricing effectively saves between $3172 and $3471 on the GT cost.
Sime Darby Motors Group PR and communications manager Tyson Bowen told GoAuto the French car-maker was planning to interest more customers with the limited time offer, and the deal would stand the model stronger in a tricky segment.
“As with 308 and other models, as we get an understanding of where most people are moving and where the volume is, we try to pull driveaway pricing in to bring us in line with the market,” he said.
“It's more to do with making the cars more attainable and affordable for customers. With driveaway it puts it in more minds and on their consideration list.”
Mr Bowen explained that a similar deal that had saved customers cash on the 308 small hatchback and wagon had produced good results, prompting the company to roll it out for the larger model range.
“On cars like the 308 it has worked quite well for us so on Access and Active, those cars represent the larger sales portion, it's been received really well.
It will improve its visibility in the market place.
“That segment of the market is very competitive and there are a lot of options out there. We know the car is a good proposition in terms of spec and what it offers so this is just another little kick along for it.”
Flagship 2.0-litre GT HDi variants use Peugeot's BlueHDi four-cylinder powertrain paired with six-speed automatic transmission, which sends 133kW and 400Nm to the front wheels – enough to accelerate to 100km/h from zero in 8.6 seconds. All diesel engines are now Euro 6 compliant.
Peugeot claims that with the recent GT engine update and downsize, the variant is capable of about 1600km on a single tank, and fuel economy of 4.4-litres per 100km.
Standard equipment includes navigation with 7.0-inch touchscreen, reverse camera, heated leather seats, eight-speaker sound system with Bluetooth connection, rain-sensing wipers, auto headlamps, keyless entry and start, six airbags and tyre pressure monitoring.
To the end of September, the Peugeot 508 found 274 homes in Australia, compared with the large passenger under $70,000 champion, the Holden Commodore, which registered 20,291.
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