Make / Model Search

New models - Nissan - Tiida

Nissan acts to lift Tiida sales

Slow starter: All-new Tiida is less than half as popular as expected.

Nissan adds free equipment to Pulsar's successor to spark up slow Tiida sales

19 May 2006

NISSAN has bought into the added-value game by making a "style pack" standard fare on its entry $19,990 Tiida ST hatch and sedan in an effort to address the newcomer’s slow sales.

While Nissan remains committed to its Sex And The City advertising campaign for the car, future advertising will also directly refer to the Tiida being a Pulsar replacement.

The company has admitted that buyers were confused by the Tiida name, and just exactly where it sat in the Nissan line-up.

The style pack offer is expected to run until the end of the financial year and consists of alloys, power windows and premium seat trim. It was previously a $1000 option.

If it is successful it's likely to become a mainstream offering.

Equipment levels for the next model up, the $22,240 ST-L remain the same.

The base model Tiida has received criticism in the marketplace for its lack of standard equipment compared to key rivals like the Holden Astra.

Nissan’s marketing general manager, Ross Booth, admitted last week that the Pulsar name change to Tiida had been tough.

"What our research has shown is that people don’t know what Tiida stands for," he said.

"Is it a large car, is it a medium car or is it a small car - and a small car for Nissan is the Pulsar."Mr Booth admitted that the Tiida, which has been on sale for three months, was "struggling to get traction".

Nissan had forecast sales initially of 1500 a month but according to April’s VFACTS industry figures, just 2610 had been sold in the first four months of the year, less than half its forecast.

The company has said it would not relaunch the car to ignite sales, but has decided on a more product-focused marketing campaign while still using the edgy Kim Cattrall Sex And The City television advertisements.

"We have changed our strategy slightly, which you will start to see in some advertising," Mr Booth said. "We are referring to Tiida as a replacement for Pulsar." Mr Booth denied the name was also an issue with the new car.

"Naming isn’t the issue," he said. "The public was getting confused. From an awareness point of view we weren’t getting through to people that the Tiida was a small car."He said the Cattrall contract would continue to run and there were no plans to change it.

Apart from the slow-start for Tiida, Nissan is confident of improving its overall sales figures in the run up to the end of the financial year.

Mr Booth admitted that further segmentation of the SUV segment and rising fuel prices had put this market under pressure for Nissan as SUVs were a big part of its product line-up.

However, the Murano, which has struggled until a more concerted marketing campaign kicked in a few months ago, managed 258 sales last month and the Pathfinder Ti diesel is also garnering strong interest, with dealers reporting strong forward orders.

"Sales are going in the right direction. April was the start of that," Mr Booth said.

GoAuto can help you buy a new Tiida

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Nissan models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here