GO
GoAutoLogo
MENU

Make / Model Search

New models - Mitsubishi - 380

Mitsubishi's 380 double take

Value: 380 LE knocks $4500 off the base variant's recommended retail price.

Mitsubishi marks the start of its 380 'relaunch' with a $29,990 limited-edition

Mitsubishi logo17 Feb 2006

MITSUBISHI Motors Australia will "relaunch" its all-new 380 large sedan after slow sales have forced it to discount the car and to suspend production for three weeks during March.

The latest revelation follows the company’s announcement last month that it would cut 250 factory jobs through voluntary redundancies and scale back production of the 380 from 32,000 to 27,000 for the first 12 months.

As GoAuto reported last week, its latest LE limited-edition model unveiled at the Melbourne International Motor Show last week has extra features and slashes $4500 from the recommended retail price of the base model to startfrom $29,990.

Mitsubishi Australia president Robert McEniry said the LE was a reaction to the 380’s slow sales to date but was not a "discount car" per se. He also said he remained true to his word in "protecting the value" of the vehicle.

"This is a normal part of marketing in any category – that you do value packs to stimulate the market – so I don’t think it should be interpreted outside that context," he said.

He also said it represented the beginning of a "relaunch program" for the large sedan.

"Launching the car in the period (October) that it was launched last year – as the market starts to go away and the extraordinary competitiveness and the fuel prices – wasn’t the ideal time to launch it.

"So as we go into the growth cycle again, it is appropriate to relaunch it.

"I don’t know if it’ll get to 2500 (380 sales) a month early, but that’s wherewe’re still targeting. As we said, we’re waiting for the fleets to come back in – we’re waiting to relaunch the car – and the dealer response and customer response, even before we started to advertise it (the LE), has been very good.

"We’ll keep doing what I said we’d do, and that’s manage the inventory to what the market is – and not get forced into having to force-discount cars ... We’ll keep trimming the sail to the market – as the market comes back, we can go up if the market stays flat, we’ll remain at the same point."According to VFACTS figures, Mitsubishi sold 1650 380s in November, 947 in December and 719 in January.

As for the i mini car shown in Melbourne, which is a relation to the Smart ForTwo, Mr McEniry said it had strong marketing potential for the Mitsubishi brand but was not deemed a volume seller.

"Like any brand, you try and have some image or lead cars to both expand the range and to bring new technologies into the total range," he said.

"Clearly, it’s aimed at the young opinion-leader group, and if it’s accepted it actually allows us to introduce a new customer group early into Mitsubishi’s total product range/"It won’t be super-cheap ... it’ll be just under the Colt, or somewhere around there."

GoAuto can help you buy a new 380

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Mitsubishi models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here