GO
GoAutoLogo
MENU

Make / Model Search

New models - Mitsubishi - Magna

Magna starts Mitsubishi fightback

Sporting chance: Mitsubishi aims to boost interest in Verada with a sporting GTV model.

The Verada GTV heads Mitsubishi's Series II line-up

23 Jul 2002

WHILE all the attention centres on Ford's upcoming BA Falcon, Holden's VY Commodore and the new generation 380N Camry, Mitsubishi is rolling out its updated Series II TJ Magna and KJ Verada this month.

While most of the changes are minor, the company has moved to bolster the interest in Verada in particular with a sporting GTV model, which goes on sale late August.

At this stage GTV (Grand Touring Verada) is a limited edition, but there is a chance it will eventually become a fully fledged member of the locally-built line-up.

Following on from the niche Ralliart Magna, this is the first sign of significant changes coming for mainstream Magna/Verada models, which will add all-wheel drive as an option before Christmas and then be facelifted around mid-2003.

That facelift is particularly significant because it has been overseen by Mitsubishi's new worldwide styling boss Olivier Boulay and must see the car out until an all-new replacement arrives in 2005.

It will also cap off a freshening of the Mitsubishi range which started in May with the launch of the Pajero DiD and should cover off the entire range, as well as add new models like the Airtrek cross-over off-roader.

The TJ/KJ Series II changes to Magna and Verada amount to little more than a basic cosmetic touch-up.

The biggest mechanical change is that the INVECS II Tiptronic-style automatic is now available as a four-speed for both the Executive and Advance Magna models as an option, while the Veradas now get the five-speed auto previously reserved for the Sports and VR-X models.

Recognising the balancing act the Magna and Verada must achieve to maintain sales presence, Mitsubishi Australia has introduced TJ and KJ series II without any price increases and is pushing the line that they are "the best value-for-money family sedans on the market".

After six months of 2002, Magna is running lineball in sales terms with 2001, while Verada is down 400 sales compared to last year.

Some of that is due to lack of supply as Mitsubishi looked after US and Middle East export markets.

"We would expect we would get some increased sales," said Mitsubishi Motors Australia product publicity manager Kevin Taylor.

"I can't quantify it exactly, but I know we are looking for a stronger second half of the year."Mr Taylor acknowledged a real sales kick was unlikely before the appearance of the all-wheel drive cars.

"That will be more of a reason for coming into showrooms," he said.

The AWD cars will be around a $4000 premium over the standard Magna/Verada models, but the initial range will miss out on VR-X and probably the Sports model because of engineering issues relating to wheel clearances.

GTV packs a sporty punch

FUNDAMENTALLY, the Verada GTV is a Magna VR-X without most of the bodywork, but with the hot 163kW version of the 3.5-litre V6 and the INVECS five-speed "Sports Mode" transmission.

It is also well equipped, offering some features as standard that are optional on the top-spec Verada Xi, yet at $46,990 actually sits between the Ei ($40,990) and Xi ($49,990) in price.

"Verada has traditionally been a luxury car I suppose and the GTV is something which has got a bit more life and is a bit more sporty and dynamic," said Mitsubishi Motors Australia product publicity manager Kevin Mr Taylor.

"There are people who just because they drive a Verada that doesn't mean they don't want a sporty feel."Apart from the top-spec engine and transmission, the GTV also gets sports suspension, unique 17-inch alloy wheels mated to 225/50R17 Bridgestone Grid II rubber, black brake callipers, a rear decklid spoiler, leather trim and Nardi wood gearshift knob.

Standard items that are optioned on the Verad Xi are a Nardi wood steering wheel ($350) and satellite navigation ($3365).

And what about that name? Does Mitsubishi expect challenges from Alfa Romeo considering how closely the GTV tag is linked to the Italian company's coupe?"Normally you have to register a business name and I assume we have done that and had no problems," Mr Taylor said.

What's changed

Across the range
  • Flame red paint (previously limited to Ralliart Magna)
Executive sedan and wagon
  • INVECS II "Sports mode" Tiptronic-style four-speed transmission now the standard auto
  • New grey interior trim
  • Grille now body-coloured
  • New wheel cover design
Advance sedan and wagon
  • Satellite navigation is a dealer-fit option for $3365
  • New grey interior trim
  • Grille now body-coloured
  • New wheel cover design
Verada Ei sedan and wagon
  • New style instrument cluster
  • Five-speed INVECS II Tiptronic-style replaces four-speed
  • Chrome automatic shift surround
  • New two-tone black/slate or black/sandstone interior trim
  • Powered driver's seat
  • Nardi wood steering wheel and gearshift option ($475)
Verada Xi sedan
  • New instrument cluster
  • Five-speed INVECS II
  • New two-tone black/slate or black/sandstone interior trim
  • Nardi wood gearshift knob
  • Nardi wood steering wheel option ($350)
  • Powered passenger seat now optional

GoAuto can help you buy a new Magna

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Mitsubishi models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here