GO
GoAutoLogo
MENU

Make / Model Search

New models - Kia - Optima

Kia drops Optima price and spec

Middle child: The Optima is under pressure in the mid-size segment, but Kia has introduced an updated version.

Refreshed Kia Optima pricing goes down but so does standard specification list

Gallery

Click to see larger images

Kia logo20 Jun 2018

KIA Motors Australia (KMAu) has stripped some of the standard specification from its updated Optima sedan to lower the costs and keep the model competitive in the declining medium passenger car segment. 
 
On sale now, the facelifted Optima retains two variants – the entry-level Si that now kicks off from $33,390 plus on-road costs, representing a $1100 drop, and the flagship GT that is now $43,290 – $1200 less than before.
 
In Si guise, the Optima has gained Apple CarPlay and Android Auto as part of the new 7.0-inch infotainment system, and as a result has lost integrated satellite navigation.
 
The HID headlights have also been switched up for dual projection headlights in the fleet-friendly Si.
 
The GT retains sat-nav through the new head unit that is an inch larger than the Si unit, at 8.0 inches. It includes 10 years of MapCare and SUNA traffic information.
 
As part of the price cut, Kia has stripped out a few more features from the GT, including the sunroof, tyre pressure monitoring, ventilated front seats and high-beam assist, while the front passenger seat is no longer power assisted.
 
Both variants gain more safety gear, including driver-attention alert, while the lane departure warning has been upgraded to the more advanced lane-keep assist system.
 
As recently reported by GoAuto, KMAu could discontinue the Optima by the end of next year if its sales performance does not improve.
 
Optima sales which are down by 35 per cent, to 237 units, this year, apparently impacted by the Stinger performance liftback and Cerato sedan .
 
Last year, sales dropped by 46.5 per cent to 727 units, leaving the Optima in 10th place in the segment that was down by 20 per cent.
 
Announcing the revision t Optima, Kia Motors Australia chief operating officer Damien Meredith said it was critical to keep product fresh and relevant in a rapidly changing market.
 
“Optima has been a key Kia model, for a number of reasons, for more than half a decade and keeping it fresh and market relevant is a constant review process,” he said.
 
Kia’s Australian engineering team has made improvements to ride and handling as well as steering feel.
 
The subtle exterior changes include refreshed grille and front fascia, changes to some of the rear panels and re-styled wheels.
 
Under the bonnet of the Si is a 2.4-litre naturally aspirated four-cylinder petrol engine delivering 138kW/241Nm, with a combined fuel consumption figure of 8.3 litres per 100 kilometres.
 
The GT uses a 2.0-litre turbocharged four-pot pumping out 180kW/350Nm and an 8.5L/100km fuel figure. Both variants are paired with a six-speed automatic transmission.
 
The Si features as standard a six-speaker audio system, dual-zone climate control air-conditioning, rear air vents, Bluetooth, steering wheel mounted audio controls, USB charger and paddle shifters.
 
In GT guise, the Optima features a flat-bottomed heated steering wheel, alloy sports pedals and scuff plates, wireless phone charging, a sports package and keyless start among standard gear.

Read more

GoAuto can help you buy a new Optima

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Kia models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here