Make / Model Search

New models - Ford - Focus

Ford releases all-new Focus pricing

Range-wide AEB and lane-keep assist headline dearer Ford Focus due in December

17 Sep 2018

FORD Australia has released full details for its fourth-generation Focus due in December, with the German-built small car to launch with five-door hatch and wagon body styles that usher in higher pricing and specification.
The entry-level Trend kicks off the Focus hatch line-up from $25,990 before on-road costs, rising to $28,990 for the mid-range ST-Line and $34,490 for the flagship Titanium. Conversely, the $30,990 ST-Line is the only wagon variant on offer.
While the Focus’ entry-level cost is $2600 dearer than before, all variants are now fitted with an eight-speed torque-convertor automatic transmission with paddle shifters as standard instead of a six-speed manual gearbox.
The ST-Line hatch and wagon are new to the Focus line-up, while the Trend and Titanium are $1600 and $1800 more expensive than their direct predecessors respectively.
However, buyers are compensated for the price increase with a longer list of standard equipment that is headlined by autonomous emergency braking (AEB) with pedestrian and cyclist detection, and lane-keep assist.
The Trend also includes an active front grille, front air curtains, underbody panels, an integrated rear spoiler, dusk-sensing headlights, LED daytime running lights, rain-sensing windshield wipers and 16-inch alloy wheels.
Inside, an 8.0-inch touchscreen Sync3 infotainment system, satellite navigation with live traffic, a Wi-Fi hotspot, voice control, Apple CarPlay and Android Auto support, Bluetooth connectivity, digital radio, a six-speaker sound system, a rotary gear selector, an electric park brake, an auto-dimming rearview mirror, a leather-trimmed steering wheel, comfort seats and driver lumbar support.
Advanced driver-assist systems extend to post-collision braking, a 180-degree reversing camera, rear parking sensors, hill-start assist, a manual speed limiter and cruise control, plus six airbags (dual front, side and curtain).
The ST-Line adds a honeycomb front grille insert, a bodykit (bumpers, side skirts and rear spoiler), sports suspension (10mm lower ride height), LED foglights with cornering functionality, LED tail-lights, auto-folding side mirrors with heating functionality and puddle lights, chrome twin exhaust tailpipes, privacy glass and metallic 17-inch alloy wheels.
Its interior ups the ante with a flat-bottom steering wheel, sports seats, red interior stitching, dual-zone climate control, keyless entry and start, wireless smartphone charging, a black roofliner and metallic pedals. Tyre pressure monitoring is exclusive to the ST-Line.
The wagon also picks up roof rails, a two-tier boot floor, load-compartment loops, a rear tonneau cover and remote seat release. With its second row stowed, 1653L of cargo capacity is available.
Compared to the Trend, the Titanium gains chrome exterior trim, LED tail-lights, auto-folding side mirrors with heating functionality and puddle lights, privacy glass and 18-inch alloy wheels.
Adaptive LED headlights with auto-levelling functionality, scrolling LED indicators and high-beam assist are also included but can be added to the ST-Line as part of its $1800 Design Pack.
Dual-zone climate control, keyless entry and start, wireless smartphone charging, six-way power-adjustable front seats with heating functionality, leather upholstery, a nine-speaker Bang & Olufsen sound system with a subwoofer and LED ambient lighting are standard inside. A head-up display is a $300 option for the Titanium.
Active safety features expand to include adaptive cruise control with stop and go functionality, lane-centring and evasive steering assist, speed sign recognition, blind-spot monitoring, rear cross-traffic alert and rearward AEB.
The Trend and ST-Line can be optioned with the additional safety gear as part of their $1250 Driver Assistance Pack, while park assist can be added to the Titanium for $1000.
Prestige paintwork costs $550 for all variants, while a panoramic sunroof attracts a $2000 premium for the ST-Line and Titanium.
All variants are motivated by a 1.5-litre EcoBoost turbocharged three-cylinder petrol engine that produces 134kW of power at 6000rpm and 240Nm of torque at 1600rpm. Significantly, it is an all-aluminium unit that features an idle-stop system and combines power and direct fuel injection.
The Focus line-up comes with Ford Australia’s recently-introduced five-year/unlimited-kilometre warranty, while up to seven years of roadside assistance is offered alongside capped-price servicing.
As reported, GoAuto understands that the Focus line-up will expand in the second quarter next year with the Active, a ‘small SUV’ that rides 30mm higher than the non-ST-Line hatches and picks up skid plates and wheelarch cladding, among other ‘off-road’ appointments.
According to Ford Australia and New Zealand chief executive officer Kay Hart, the Focus has a rich history, one that the new model successfully builds upon.
“The Focus has been one of the world’s best-selling vehicles, and it’s a significant part of Ford’s line-up, having been on sale for almost two decades in Australia,” she said.
“We’ve seen Focus set benchmarks in technology, driveability and performance, and this all-new generation is the best combination of Focus character and the latest technology that Australian customers are asking for.”
Sales of the Focus have taken a hit this year in the lead up to the new model’s release, with 3505 examples sold to the end of August – a 14.9 per cent decrease over the 4121 deliveries made during the same period in 2017.
As a result, the Focus is currently placed 10th in the sub-$40,000 small-car segment, trailing the Toyota Corolla (24,770 units), Mazda3 (22,502), Hyundai i30 (19,481), Volkswagen Golf (13,660) and Kia Cerato (13,151), among others.


2018 Ford Focus pricing*

Trend hatch (a) $25,990
ST-Line hatch (a) $28,990
ST-Line wagon (a) $30,990
Titanium hatch (a) $34,490

*Excludes on-road costs

Read more

GoAuto can help you buy a new Focus

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Ford models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here